When you hear the word “sponsor” in regards to sports what is the first thing you think of? NASCAR cars covered in hundreds of stickers?
With Joanna Thompson for instance, a residential elite athlete of ZAP Fitness and Reebok, whose goal for the athletes that live and train with them is to help the company make World Championship and Olympic teams. ZAP Fitness currently has a primary sponsor where most of an athlete's annual support fees can come from. As well as two secondary sponsors, which means the athlete may be provided with products and gear in exchange for representation of the company. Their secondary sponsors are Generation UCan and Soleus. Soleus is a watch production company, that ships the athletes
Following that, skateboarding has a very similar sponsorship variation depending on the seriousness of the athlete. An important point that was brought up in a sponsorship article by MUV Mag, written by Andrew Obenreder, is the idea of “Know Thyself”. This idea refers to knowing what you, as an athlete, have to offer the company, how it can benefit them and how much time and dedication you are willing to give forth. It needs to be noted that not all athletes; skateboarders, runners, swimmers, and traceurs included, need to constantly be pushing the boundaries to be the best in their sport. With most sponsorships, it simply starts by building a relationship with them and letting that grow and develop with time. For instance, two sponsorship types for skaters that one could casually venture into to start building relationships with a business is a shop sponsorship and a flow sponsorship. Both sponsorships usually don’t require a contract of any sort however, you will be promoting the company by wearing their gear and logo when skating. With a shop sponsorship, the skater simply receives a discount on merchandise with no time commitment put towards the company, whereas the flow sponsorship offers free merchandise in exchange for the time put into repping and showing off the merchandise through maybe a few social media channels and contests. The farther down the list of skate sponsorships offered the more serious the commitment becomes and the more thought and time that needs to be put into what and who the skater is representing.